Hockey collectors have a week to drive to the Tim Hortons drive-thru to get what has quickly become one of the year’s most popular collectible no-card hockey collectibles.
The 2020-2021 NHL Superstar Collectible Stick Series features six players – five from Canadian teams and a Canadian star from the Boston Bruins. The mini sticks are 5 1/2 inches tall and come in a custom locker box featuring Auston Matthews of the Toronto Maple Leafs, Shea Weber of the Montreal Canadiens, Connor Hellebuyck of the Winnipeg Jets, Elias Pettersson of the Canucks of Vancouver, Leon Draisaitl of the Edmonton Oilers or Patrice Bergeron of the Boston Bruins.
The mini-sticks and lockers went on sale May 19 and are still available at Tim Hortons restaurants across Canada until June 25. They’re available for $ 5.99 each in stores and, of course, sell on eBay.
The mini-stick program is riding the tail of a successful program that took place in August and September of last year, also during the playoffs. This six-man set had more power, as it included Sidney Crosby of the Pittsburgh Penguins, Alex Ovechkin of the Washington Capitals, Connor McDavid of the Edmonton Oilers, Carey Price of the Montreal Canadiens, Mitch Marner of the Toronto Maple Leafs and Colorado Avalanche Nathan MacKinnon. Crosby and MacKinnon, both from the town of Cole Harbor, Nova Scotia, have appeared in Tim Hortons ads together in recent years to promote Tim Hortons Upper Deck hockey cards.
The year one six-player locker and stick set already sells in the $ 150 range on eBay and in hobby stores. The fact that sticks and racks were only available in Canada stimulated demand from American and European collectors.
Randomly inserted gold sticks
This year’s locker set contains randomly inserted gold sticks and a prize ticket that can be exchanged for a framed and autographed jersey of that player. There are 42 framed and signed jerseys.
All valid prize claims must be received by June 30, 2021 at www.TimsGoldenStick.com.
Tim Hortons has published the number of sticks and lockers produced for each player that are available at their quick service restaurants. They produced a total of 1,112,664 lockers and mini-sticks to buy in-store and on the fly. The numbers produced are Auston Matthews (252,384), Shea Weber (202,488), Connor Hellebuyck (173,952), Patrice Bergeron (184,848), Elias Pettersson (147,744) and Leon Draisaitl (151,248).
Completes Tim’s Upper Deck program
The hockey card set has been a must-have for the fast food partner of the NHL and NHLPA. For years it was McDonald’s. Upper Deck produced the first set of McDonald’s hockey cards, then the game went through Pinnacle, Pacific, and then returned to McDonald’s. Not only has the annual hockey card program been a source of revenue – McDonald’s card games have produced five million packs in some years – but it has played a crucial role in introducing mainstream hockey fans to the young hockey players and families in Canada collecting hockey cards. .
With the combination of the growth of the hobby, the buzz surrounding the return of the NHL after the league closed last March and the fact that the NHL and NHLPA have granted Tim Hortons permission to include cards. exchange for NHL Draft No. 1 Alex Lafrenière, the 2020-2021 Tim Hortons Card Set and Collector’s Album were the most anticipated hockey promotional card sets produced in years.
Adding a playoff collector’s item was a no-brainer for Tim Hortons. The first collectible without a card was a set of plastic cups featuring illustrations of NHL mascots. While young hockey fans loved the cups, they did not gain popularity in the hobby. Simply put, collectors are driven by gamers and stars. While Crosby, MacKinnon and McDavid drive hockey sales, Youppi, Harvey, Fin and Spartacat don’t.
Mini-sticks, however, have found the perfect combination of a low-cost novelty item of a small mini-stick inside a locker that has been personalized for each player. Suddenly, the collectors of Crosby, Ovechkin, Price et al had a reason to come back for another double-double in the drive-thru. The value of the secondary market has been driven by the power of the stars. The timing of the product release was perfect. The 2019-2020 Tim Hortons Mini Stick Set could become one of the most memorable hockey collectibles over the next decade.
Tim Horton’s UD cards in just four months
When the current Tim Hortons promotion ends, we will only be about four months away from the 2021-2022 Upper Deck Hockey Card Game and Collector’s Album. While there doesn’t appear to be a franchise superstar planned for this year’s draft, there are players like Cole Caufield of the Montreal Canadiens who made their NHL debut at the end of the year for help move the product forward. And the set will always have some kind of Wayne Gretzky presence. Gretzky, a spokesperson for Upper Deck, not only leads the market with the cards from his playing days, but his new cards, such as the cards from the Tim Hortons Card Game, are still in high demand among card collectors. hockey.
As for collectible mini sticks and lockers, there are certainly enough superstars out there to drive sales in Canada. With the NHL having a very open schedule and the likelihood of an NHL participation in the 2022 Winter Olympics, there is a good chance that stars will emerge. A mix of veterans and young superstars for the program could include John Tavares of the Leafs, Tim Steutzle of the Ottawa Senators, Karill Kaprizov of the Minnesota Wild, Nikita Kucherov or Steven Stamkos of the Tampa Bay Lightning, Marc-André Fleury of the Vegas. Golden Knights, Patrick Kane of the Chicago Blackhawks, and dozens of other stars to choose from. In other words, there is no shortage of star power, even though some of the elite superstars have been used.
The excitement of having a Canadian team in the NHL semifinals is helping to fuel the hobby in Canada. It was automatic that the winner of the North Division would be part of the last four teams of the Stanley Cup playoffs. Either way, the hockey collectibles craze in Canada now feels like it’s 1993, when the Canadiens beat the Gretzky Kings for the Cup and the Toronto Maple Leafs came down. are launched in the playoffs.
If only there was a mini Gretzky stick and a locker.