Home Hockey jerseys A community mindset | Canadian Mortgage Advisor

A community mindset | Canadian Mortgage Advisor


Since then, Valko has been unstoppable, turning the company she founded, Valko Financial, into a brokerage house with 45 agents and brokers across Canada and racking up several personal accolades, including several appearances on the Women’s List. influence from CMP and an induction into the CMP Hall of Fame. in 2020.

People first

Valko’s dynamic attitude has been an essential part of his professional life; her savvy marketing mind and ability to build a business from scratch has helped her establish a platform as a leading figure in her local community of Kitchener-Waterloo.

“What I realized very quickly early in my career was that I had to look for opportunities where I had to get my name known in so many visual places for clients and their families,” she says. “I really looked to other businesses, not in the brokerage space, but in the real estate space – businesses that were there and had a strong presence in the community. What I did at the time was a lot of outreach marketing, putting your image on billboards and benches, but doing it strategically.

Valko has found a perfect solution in mortgage brokerage, relishing the difficult transactions that have allowed him not only to demonstrate his value and skills to clients, but, more importantly, to help them find a solution to their buying needs. of a house.

“It’s an opportunity to help people feel better, and for me, it’s always about helping people,” she says. “It has always been my mindset: helping people first. The mortgage comes second. You first have to identify with the person. We must first relate to the family situation. You spend the first 15-20 minutes talking, listening to them, and listening to their words.