The global menswear market has shown moderate growth during the period 2015-2020. Looking ahead, IMARC Group expects the market to grow at a CAGR of around 5% during 2021-2026, according to the latest IMARC Group report.
Men’s clothing refers to clothing specially designed for male consumers. These clothes are mainly made from structured and durable fabrics. They can be made from a variety of materials including cotton, nylon, polyester, rayon, wool, and silk. They are characterized by neutral colors and more sober embellishments, unlike women’s clothing. Formal, casual, ethnic, sports and night wear are among the most commonly worn types of clothing. The men’s product category includes shirts, t-shirts, pants, jeans, sweaters, jerseys, pullovers and sweatshirts.
Note: We regularly monitor the direct effect of COVID-19 on the market, as well as the indirect influence of related industries. These observations will be incorporated into the report.
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Global Men’s Clothing Market Trends:
The market is mainly driven by the growing awareness of fashion among consumers. The increasing exposure to social media has resulted in the growing importance of personal appearance in men, which has further led to a growing awareness of the availability of rare and high-end brands. There has also been a huge increase in the demand for personalized and tailored clothing, which is creating a positive outlook for the market. Apart from this, the proliferation of online retail portals offering a wide range of products at an attractive price and flexible payment and return / exchange policies are also driving the growth of the market. With this in mind, bolstered by the widespread penetration of high-speed internet and strong supply chain facilities around the world, individuals now increasingly prefer to shop for clothing online. The market is further driven by aggressive promotional activities and marketing campaigns adopted by market vendors, including celebrity endorsement, to increase their sales and strengthen their market position. Moreover, many players are also launching eco-friendly clothing made from organic materials due to the increased emphasis on sustainability. This, together with the introduction of specialized sections in menswear by various luxury brands, gives a boost to the growth of the market. Other factors contributing to the growth of the market include the increasing demand for special occasion clothing and the inflation of disposable income of the masses.
- Based on the type of product, the market has been divided into pants, denim, shirts and t-shirts, ethnic clothing and others.
- Depending on the season, the market has been categorized into summer, winter and all-season clothing.
- Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, exclusive stores, multi-brand outlets, online stores and others.
- Geographically, the market has been separated into North America (United States and Canada), Europe (Germany, France, United Kingdom, Italy, Spain, Russia and others), Asia-Pacific (China, Japan, India , Korea, Australia, Indonesia and others), Latin America (Brazil, Mexico and others) and the Middle East and Africa.
The report also analyzed the competitive landscape of the market with some of the major players being Adidas AG, Burberry Group Plc, Gap Inc, Giorgio Armani SpA, H&M Hennes & Mauritz AB, Kering SA, Levi Strauss & Co., Nike Inc., Prada SpA, PVH Corp., Ralph Lauren Corporation, Zara SA (Industria de Diseño Textil, SA), etc.
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