Tonight at a media event ahead of the start of his 2021 Stanley Cup Final, National Hockey League Commissioner Gary Bettman confirmed what we all knew was going to happen, the commercials for the helmets persist.
Yes, the league’s temporary “one-year-only” helmet advertising program, sold to fans as a way to mend corporate sponsorship deals lost during the pandemic, is not so temporary as it is. it seems. The ads are back on player headsets in 2021-2022 and, well, let’s be honest, probably for the rest of the time.
Want some good news? No advertising for the jersey….
Not yet, anyway …
So let’s at least enjoy the clean jerseys while we can.
the NHL announced the introduction of helmet advertising option in December 2020, an additional means of income for teams that lost due to non-crowd games played during the height of the COVID-19 pandemic in North America. Despite a match that a few teams might actually hold and choose to do without, the thirty-one teams would end up announcing helmet advertising offers within four weeks of the program launch.
You can see the promotional helmet of each club for the 2020-21 NHL season here. There is no indication whether the same deals made during the current season will remain for next season.